Focus Insite

Anyone who has tried to engage healthcare/medical professionals in market research studies knows that it can be challenging. Market research consultants , insite research recruiter and market research recruiter are always asking how they can better increase interest in project participation.

Our dedicated team of medical market research recruiters, led by Serenity Bohon shares some of its expertise in maximizing engagement with medical and healthcare workers.

Respect People’s Time (Especially Busy People!)

Recruiting for medical and healthcare studies and market research recruitment agencies often involves asking highly skilled professionals with demanding schedules to commit to participating in a focus group or survey. To successfully recruit medical professionals, it is necessary to first familiarize yourself with their work schedules and pay rates. If your study involves staff from a physician’s office or medical technicians, you’ll have better luck with your study if it’s scheduled in the evening so as not to interfere with their daytime work commitments, whereasa study that includes hospital RNs has more scheduling flexibility.

Pro Tip: Familiarize yourself with typical pay rate of the industry or demographic you’re targeting and set proper incentive payments.

More Transparency is Often Required

Market researchers prefer to design ‘blind’ studies so as not to bias the study outcomes, but this isn’t always possible for medical or healthcare studies. You’ll have more success recruiting medical professionals when you can share more details and particulars of the study you’re trying to fill. This doesn’t mean you have to ‘spill the beans’, it just means that you might need to divulge more information about the study in order for participants to feel comfortable and confident that their time will be well spent by participating.

Pro Tip: Know what you can share with participants before and during a study so they feel like a contributing member of the project, rather than a tool.

Make a Connection

Medical and healthcare professionals are often seeking ways to improve their jobs, for personal and professional reasons. When recruiting, make sure you point out how participating in medical market research studies can impact healthcare overall. Be specific. If you’re recruiting NICU nurses for a study that evaluates how a new piece of technology might impact the way they deliver care, make sure you illustrate how their participation can directly influence their field.

Pro Tip: Share examples of past medical studies that have positively impacted health outcomes.

Focus group recruitment agency has developed relationships with healthcare professionals from top to bottom. When recruiting for your next medical or healthcare study, you’ll save time and money by partnering with an experienced medical market research recruitment firm.

Are you Needing to Fill a Medical Study? We’d Love to Help!

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While the worst of Covid-19 may feel like it’s behind us, there is still a lot to learn about this virus. It seems like every day another article or medical study is published providing new insights into how Covid has morphed and how effective the vaccines have been, and where the gaps remain. Any time there is a medical or health-related study, participants need to be recruited. Our dedicated teams of recruiters have years of experience connecting with qualified participants for all sorts of medical and healthcare studies.

There are so many different facets to study and learn more about with regards to Covid. Not all Covid-related studies are medical. There are political, social, and consumer ramifications and we predict that researchers will be busy for years designing studies that seek to learn more about how the pandemic affected all aspects of how we live, work, and play.

No matter the focus of a study, the common denominator is finding the right people to participate. While we have established relationships with many different market research agencies, we also love working with scientists, healthcare workers, social workers, government employees, and academic researchers and help them with their recruiting needs.

Focus insite research can provide as little or as much support as needed to help your study be a success. Sometimes we’re approached by clients who have their own database they want to recruit from. Other times, we’re given parameters of the types of participants needed and we do all the leg work to find and recruit people. Whether we’re providing a lot of market research recruitment support, or a little, you’ll always be assured of a dedicated project manager who will see your recruiting needs through from beginning to end. You’ll never be bounced around or left wondering how our recruiting efforts are going. We pride ourselves on providing daily updates and always give you the final say on who you formally want to invite to participate in a study. Our approach is we do what we do best (recruiting) so that you can do what you do best (research)!

Recruiting for medical studies is different than consumer studies, in that the privacy and ethical standards are often different. While we always implement the Respondent’s Bill of Rights into every recruiting job, we are also trained and follow all privacy and ethical protocols as required for health and medical studies. There are HIPPA regulations, and patient privacy regulations that govern recruiting and transcription services, all of which we are familiar with.

No matter the focus of your study, we are here to help. We have depth of experience filling all sorts of qualitative and quantitative studies with qualitative research consultant.

To learn more about recruiting for your next project, contact us today!

Original Reference: https://bit.ly/2URQFR7

Market research recruitment agencies are the beating heart of any market research study. If recruiting isn’t well thought out and properly managed, it can derail the entire study. Market researchers understand the challenges of recruiting, but when organizations try to manage market research internally, they often underestimate the time and energy required to manage this facet of the study. Market research isn’t just about asking the right questions, it’s about asking the right people. It doesn’t matter if your study is B2B, medical, or consumer-oriented, insite research, recruiting qualified participants is the common denominator.

1. Know Your Audience 

Once you decide on the what you want your study to achieve (product testing, concept testing, UX feedback, etc.) the next step is to understand who the target audience is. There are a number of factors to consider such as, does the study aim to gain insights from across an existing customer base, or is the objective to solicit feedback from a specific market segment. The better you can define the target audience of the study, the better the insights will be. Once the target audience has been defined, a market research recruitment team can find the participants who match the criteria of the study.

2. Participant Segmentation

Segmenting is shorthand for making sure you recruit across a broad spectrum so you don’t end up with a homogeneous audience. If your study includes focus groups, you’ll want the make-up of participants to be similar, but not identical. Ideally, you’ll recruit participants who share commonalities but also want some variety. This is where segmentation comes into play.You can segment participants into various categories such as geography, language spoken, age, ethnicity, or profession.

3. Screening guides

Screening guides are an essential tool for recruiters when selecting participants for a study. Taking the time to write a thorough screening guide helps ensure that you don’t waste time on unqualified recruits. Recruiters use screening guides to ask potential study candidates specific questions to see if s/he qualifies for selection. Depending on the type of the market study, you may need a two-step screening process.

Nationwide Recruitment Services

After you identify the participants you want to include in your study, the next step may feel like herding cats. Scheduling, last-minute changes, managing no-shows, and paying incentives for participation all take considerable time and energy. For all these reasons, outsourcing recruiting to a nationwide recruitment agency will save you time and money.

Want help recruiting for your next project? Request a proposal today!

Original Reference: https://bit.ly/3hafHT4

Over the past 18 months, most people are now accustomed to disruption. Our workplaces have been disrupted; our social lives have been disrupted; our personal lives have been disrupted. On top of all these disruptions, there have also been a number of false starts where things started to open up only to be quickly shut down again. It’s no wonder we’re all a little skeptical of what’s around the corner. The good news is that as more people receive their Covid-19 vaccinations, the more ‘normal’ life begins to feel! For qualitative researchers, this means resuming in-person focus groups.

Even though qualitative researchers did a great job pivoting to online focus groups and implemented a number of virtual methodologies to continue with qualitative studies, nothing fully replaces the rich insights moderators gain by being with participants in person.

It seems that as more activities are permitted there are always asterisks tagged on: Groups of 10 can now socialize (*but they can’t socialize outside this social bubble); Fully vaccinated people can now go into stores without their masks (* unless their local health authority claims otherwise); It’s safe to travel again (*yet many international borders remain closed).

As moderators and nationwide qualitative research firms plan for in-person focus groups, it won’t really be business-as-before. Fortunately, focus groups tend to host small groups of people, but what if some of the recruited participants aren’t vaccinated? Who is responsible for ensuring anyone attending in-person qualitative research studies has both vaccine doses administered?

Qualitative research consultant and research firms should consider including a “Are you fully vaccinated against Covid-19” question in the screening guide. Of course, anyone could say “yes”, so recruiting teams would need to ask for vaccine proof. It’s going to feel a little weird for some people to agree to get together with strangers to participate in an in-person study, and if recruiters can provide assurance that everyone participating in the study has proof of being vaccinated, this will certainly make recruiting easier, and ensure the health of the participants is being respected. Keep in mind that if you’re hosting your focus group at a designated focus group facility, you’ll want to ensure the office staff have also been vaccinated.

Showing proof of vaccination allows for in-person research to take place without masks. So much non-verbal communication happens through facial expressions, and it wouldn’t be worth the effort to host an in-person focus group if participants’ faces are covered.

Of course, Covid protocols are going to differ between jurisdictions and you’ll want to first familiarize yourself with local rules and recommendations before committing to hosting an in-person study. There are plenty of places around the country that are quickly opening up, and this will only pick up steam as we move into summer.

It’s an exciting time for marketing recruitment consultants! We’ve all had to get used to doing things differently, but there’s nothing like people to coming together in person to participate in market research studies.

Contact Us Today to Find the Best Participants for Your Next Focus Group!

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Anyone who has worked on qualitative market research projects knows that reams of data are produced. Qualitative research often includes focus groups and/or in-depth interviews, and these alone can produce up to many hours of recordings. Making sense of all this information, and picking out the patterns and insights, is the essence of qualitative market research.You can also seek advice from qualitative research consultant.

Qualitative research can be done for most any topic, from medical and healthcare studies to B2B. No matter what the scope of the study, the objective of market research is to provide the client with a better understanding of what users/consumers think and feel about a product or service; why one product is chosen or preferred over others; how branding, design, and packaging influences purchasing; which branding and marketing messages most resonate; and, if there is demand for a new product or service.

No matter the methodologies chosen for any given study, researchers will ask lots of questions and probe respondents’ responses as it is part of insite research. Once researchers have completed gathering information, the next step is getting all of the video/audio transcribed.

There are a number of transcription services available, but not all are created equally. Knowing how important quality, and affordable, transcription is to market research, we have brought this service in-house to better serve our clients.

We know the demands on market researchers, and we make sure our transcription services have quick turnaround, are accurate, and comply with all HIPAA and privacy guidelines.

Of course, transcription services aren’t limited to market research. Our services are available to anyone who requires transcription, and insite research and consulting for any reason.

To learn more about our Transcription Services, Contact Us Today!

Original Reference: https://bit.ly/3vsv4Mj

The themes of many of our blogs highlight the benefits of partnering with a nationwide recruitment services when designing qualitative and quantitative studies. In addition to getting a dedicated project manager that oversees all aspects of recruiting, scheduling, and incentive payments, working with a recruitment agency should also bring added value to future projects. Focus Insite does this by conducting quarterly business reviews for all existing clients we serve and we are expert as qualitative research consultant.

While many B2B businesses conduct business reviews, they can sometimes seem like teams are just ‘going through the motions.’ Our founder, Jim Jacobs, wanted our quarterly reviews to be meaningful and helpful to our clients and recruiting teams. We review strategies, trends, and continuously collect data so that adjustments and improvements can be made for any future recruiting project.

Here’s how Focus Insite stands out when it comes to quarterly business reviews.

Analyze Past Recruitment Projects

For each business review, we have qualified and designated teams who comprehensively evaluate past projects. By thoroughly assessing past projects, our teams learn what worked, what didn’t work, and what can be improved for all future recruiting projects.

We loop our clients in during our quarterly reviews and solicit their feedback. We take their perspective into consideration and use their input to guide our ongoing and future recruitment efforts.

Individualized Attention

Each recruiting project is distinct and no two clients are alike. We treat every review as a stand-alone effort so that we don’t miss crucial information that can help us improve. Similar to a screening guide, we build our quarterly reviews off a set of questions and queries to make sure we’re getting the appropriate information that will be valuable and helpful to the client and our teams for future projects.

We work closely with our clients for every project, and each project means we’re working at a more granular level. Performing quarterly reviews allows us the opportunity to get an aerial view of our recruiting projects and identify patterns that will improve future recruiting projects. So you Can contact focus group recruitment agency without having any doubt.

Benefits of Regular Reviews

Many of our clients are repeat customers because of the time we take to review our recruiting projects. We are mindful of our clients’ time and structure our quarterly reviews to provide maximum benefit to the client without a lot of effort on their part. We do the heavy lifting so our clients don’t have to.

We take the same approach for every recruiting project. By trusting us with all the aspects of recruiting, your research teams can focus on what they do best, while we can focus on what we do best: recruiting!

The attention we give to clients, and our aim to always be improving is partly what has made Focus Insite the preferred vendor for many organizations.

Contact Focus Insite today to see how we can streamline your market research studies.

Original Reference: https://bit.ly/2R8aQsA

There is no doubt that the pandemic has disrupted our lives. From work to play, we’ve all had to made adjustments. It’s been nearly a year since COVID-19 restrictions came into effect, and while most of us long for a return to pre-COVID routines, there have been some silver linings, especially as it pertains to market research recruitment .

We’ve written a number of blogs that detail some of the changes to the market research industry due to COVID, from exploring various online qualitative market research platforms to market research recruitment agencies.

For market research recruiting firms, the pandemic has made our jobs somewhat easier. Why? With most qualitative research being conducted online, recruiters aren’t limited by geography or commuting constraints. For many market research studies, researchers have more selection of available and qualified participants, which directly influences the study outcomes.

As any market researcher will tell you, it always comes down to the quality of recruited participants that makes or breaks a study. Research staffing agency work hard to find quality recruits and rely on screening guides to assist their efforts in finding the best people to fill a study. Over the past several months our recruiting teams have told us that recruiting has become smoother with more people to choose from.

Geographic restrictions aren’t a factor 

With most qualitative market research studies now being hosted on virtual platforms, recruiters aren’t limited to searching for qualified participants in the geographic region that the researcher is hosting an in-person focus group.

Removing geographic restrictions has improved recruiting efforts, especially if the focus of a study is specialized with a limited population. Let’s say a satellite-based internet company such as Starlink or Xplornet wanted to learn about how users felt about its service. Given the fact that users who rely on satellite-based internet likely live in remote areas, conducting an in-person focus group would be costly and geographically challenging. Recruiting qualified participants to attend an in-person focus group or in-depth interview for such a study would be time-consuming and frustrating. If this same qualitative study is hosted online, recruiting becomes much easier.

Traveling to a Facility is an Impediment

Even in cities with large populations to draw from, we’ve found that removing the need to travel to a facility has also made recruiting much easier. When a focus group requires in-person attendance, there are additional logistical burdens the participant must consider before committing. Recruiting teams have found that more people say ‘yes’ to being available to attend a virtual focus group than in-person ones.

While there are pros and cons of online focus groups, there is no doubt that recruiting for online qualitative studies is smoother and offers up more available participants for the researcher to select from.

If your company is considering a qualitative market research study, there is no better time.

Contact us Today to learn more about Recruiting for your Next Market Research Project!

Original Reference: https://bit.ly/2Q2ZkxU

Quarterly business reviews are a standard practice that should not be underestimated. The impact of such practices reaches beyond the content reviewed during the process. Why should you care so much about a business’s serious approach to quarterly business reviews?

A business’s ability to deliver results is dependent on acquired knowledge, especially through personal experience. By reviewing strategies, trends, and collected data routinely, adjustments can be made to improve existing standings. To complete successful quarterly business reviews, you must have a well-rounded approach to the common denominator of any market insite research business - the client.

The purpose of quarterly business reviews is to ensure the goals and strengths of a business are aligned with a favorable outcome for clients. Bringing to the table a conversation about the who’s what’s, why’s, and how’s is a staple practice that should be approached with a confident and progressive mindset.

So how does Focus Insite stand out when it comes to conducting quarterly business reviews?

Review Past Projects

Each business review is conducted by a qualified, designated team that takes the time to thoroughly evaluate past projects. By reviewing existing data, multiple advantages can be achieved. No amount or type of data should go to waste.

Past projects can provide useful insight for future endeavors. Evaluating procedures not only highlight what can be improved, but existing strategies that produce effective results can continue to be applied.

Project reviews offer a substantial advantage to existing and new clients. A business that collects data and effectively applies evaluated results into active practice offers clients more stable and predictable results.

Though the processes conducted throughout an active project offer crucial information, the feedback upon finalization is the telling factor on whether or not a project was completed successfully. To Focus Insite, waiting on a client to give feedback is not good practice. By initiating the conversation, we can learn about the client’s perspective on the outcome of the project. Smooth sailing must be perceived from both sides for the project to be considered a success.

Personalized Attention

No two clients are alike so versatility is important when it comes to creating a plan of achievement. By developing strategies that are not confined by a template approach, each client can project a voice that will be heard and not ignored by a standard procedure. It is not to say that outlined structures do not serve an important purpose within the process. But a one-size-fits-all approach is not an ideal system for every project.

It is essential to recognize and differentiate the various requirements and goals. In recognition, we work with each client individually to ensure our approach aligns with our client’s vision for success. Taking the time to understand the goals of a client allows for a better outcome.

In most general cases, a failure to meet a vision is the result of a lack of communication. Understanding its importance, communication is highlighted as one of the four key values at Focus Insite. Daily updates to clients for current projects prompts proactive awareness in keeping the vision on track.

Naturally, a shift in goals may have evolved since the initial implementation meeting. Quarterly reviews allow for an update in strategies and compensate for the natural evolution of business development. This approach helped Focus Insite thrive during the peak of the COVID-19 impact.

By promoting transparency, we offer confidence in our services. The answer is available before the question is asked. We believe our showcased stability paves the way for a long-term and successful partnership. So if you are in search of market research recruitment agencies then your can surely contact Focus Insite.

Be Prepared

A pre-assembled agenda adds tremendous value to a productive review. We recognize the value of time. Our efforts to organize a productive arrangement is our way of saying we have time for you, but we won’t waste your time.

Though reviews are designed to be completed in one go, a follow-up may be necessary. In those cases, it allows an opportunity to further assess the information covered during the initial review. How often do we find ourselves asking questions after the presented opportunity? At Focus Insite, our doors are open for as much communication is needed to ensure no questions go unanswered.

Overall Impact

Quarterly business reviews may come off as an intimidating endeavor, but with the right tools and proper communication, reviews can be a rewarding experience. Focus Insite aims to improve all aspects of the operation. Feedback from our clients is essential to our mission and is an important building block to the relationships with our clients. Company also offers insite research and consulting.

At Focus Insite, reviews have become an art that keeps clients coming back. We cannot emphasize enough the importance of our relationships with our clients and extend that same culture to everyone who joins. Focus Insite is quickly becoming a preferred vendor amongst major companies, and for good reason.

Interested in learning more about what Focus Insite has to offer? Reach out at bids@focusinsite.com to receive more information about how Focus Insite can help your company achieve its goals.

Original Reference: https://bit.ly/3v0m94f

Like any industry, insite research has evolved over the years. How market research is conducted today looks quite different than it did 100 years ago. Even though market researchers use techniques today that weren’t available even 20 years ago, the foundations of market research remain the same: getting a deeper understanding of peoples’ needs, wants, and beliefs. This blog is the first in a two-part series that looks at how market research has evolved over the past 100 years.

There is no doubt that market research has benefited from technology. Data collection used to be a laborious and slow undertaking, taking weeks to collect. Nowadays, researchers can gather more data within hours. Technology also allows market research recruiting teams to access a more culturally, ethnically, and geographically diverse group of people to participate in studies.

A Brief Timeline of Market Research from the 1920s-1960s

1920s: Market research as we know it today can be credited to Daniel Starch, who first developed methodologies for studying and testing market research in advertising. His creation of the Starch Test was the first tool that attempted to measure how effective magazine and newspaper ads were. For the first time, companies could know if people remembered seeing their ads, and what effects (if any) they had on behavior.

1930s: Most Americans are familiar with the Gallup poll, as it’s often referenced when taking the pulse on public opinion on a wide range of topics. George Gallup was a numbers guy and realized that small samples of the populace could generally predict attitudes. The surveys and polls (quantitative research) that are still used today can all trace their origins to George Gallup.

1940s: Most market research involves focus groups. Because focus groups are so ubiquitous, it’s easy to forget that they didn’t exist prior to the 1940s. The impetus for focus groups, or ‘focused interviews’ as they were known, came about during WWII, as a way to measure reactions to anti-Nazi radio broadcasts. What was discovered while testing various messages was that you had to drill down to gain further insights into how participants felt and reacted to the messages. This was the dawn of qualitative research consultant.

1950s-1960s: During this period was the heyday for motivational and consumer behavior research, as well as a leap forward in predictive statistical techniques developed by Paul Green. The developments in market research recruiting firms during this era had a massive impact on advertising. Using in-depth interviews, brands were able to dig deeper into peoples’ desires and create ads that were relevant to the masses.

In our next blog we’ll pick up in the 1970s to our present decade. While the methodologies and tools have evolved over the years, what has remained the same is that market research is the only way companies can gain insights into consumer behavior and motivations.

Wanting to find the best people to participate in your Market Research Study? Contact us Today!

Original Reference: https://bit.ly/3sMOw58<br

Market research recruiting seems simple enough: find people who can answer questions and share insights about a product or brand. How hard could it be? Similar to watching professional athletes make their sports look effortless, market research recruiting is no different. While recruitment may seem easy, there is a lot of work and coordination that goes on behind the scenes.

It’s been a while since we last covered the topic of the pitfalls of DIY recruiting, so we figured it’s time to revisit the topic, especially as businesses and organizations are ramping up to complete market research studies.

DIY Hazard #1: Shifting timelines

It’s rare for market research recruitment studies to stay true to the original schedule set forth. Experienced research consultants know that creating the initial schedule is more of a guide, and is likely to be modified many times before completion. Delays can be caused by any number of reasons. Sometimes a product or device to be tested doesn’t ship in time or perhaps the organization commissioning the study wants to expand or narrow its scope. Over the many years we’ve recruited for market research, it’s rare that we’ve seen a study adhere to its original scope or schedule. Flexibility is key and being nimble and quickly filling a study with the right people requires a devoted team whose sole focus is on recruitment.

DIY Hazard #2: Managing No-Shows

Managing market research no-shows creates a last minute scramble for the moderator and recruiter. Similar to shifting timelines being a given, most market research studies involve last-minute substitutions. Sometimes respondents need to be replaced because they’re a no-show, and other times the moderator realizes that a participant isn’t qualified and slipped through in spite of the screening guide questions. Trying to manage and mitigate the scramble of last-minute changes is stressful enough. This is often a breaking point for DIY recruiting teams, as they don’t have the infrastructure in place to quickly find replacements, nor do they know to recruit extra participants who can quickly substitute no-shows or misfits.

DIY Hazard #3: Recruiting for Online Studies

With so many insite research and consulting now being conducted online, in part because of Covid-19, there are additional steps required when recruiting for online focus groups. DIY teams may not be aware that in addition to vetting qualified participants, they need to also test and screen for technical and digital aptitude and connectivity. This is especially true when recruiting older demographics. While these participants may be fully qualified to fill a study being conducted in person, they may not have the skills or equipment to participate digitally.

There are many other hazards to DIY recruiting, beyond what we’ve listed here, but hopefully this gives you an idea of some of the challenges. When recruiting for any market study, whether big or small, it’s best to partner with a nationwide recruitment agency.

Contact us today to learn more about finding the best participants for your next study.

Original Reference: https://bit.ly/3mAZZ5p

Anyone who works in market research, and its related fields (market research recruitment), understands the value of conducting market research studies. What may seem so obvious to us, isn’t necessarily understood by those who haven’t benefited by market research. In today’s blog we’ll highlight five benefits of conducting a market research study. Keep in mind that sometimes there are very specific reasons to conduct market research, such as: testing UX design; product testing; brand identity; and testing start-up ideas. Even if your market research study has a very specific scope, you’ll end up learning a lot more about your product or idea and customers. Of course there are more than five benefits to market research recruitment agencies, but for brevity, we’ll focus on some of the main ones.

1.) Identify Business Opportunities

Market research studies reveal who your target customers are and how you can reach them. Armed with this information, your teams can explore ways to expand market share through strategic partnerships or relevant product offerings or upgrades.

2.) Minimize Business Risks (especially startups!)

The odds of a start-up business lasting five years or more is about 50/50, according to the SBA. There are many challenges facing new businesses with cash-flow being one of them. It’s sometimes hard to justify spending money on market research when a fledgling startup, but it can be money well spent helping ensure that your business or idea isn’t one of the 50 percent that don’t make it beyond five years. Conducting ongoing market research during the early years can help in a number of ways. For example:

1.) You can test products and design ideas before launching. By testing your concepts on a small subset of your target audience you can get invaluable feedback and implement the changes before committing to a full launch.

2.) You can learn why customers aren’t returning. A quantitative or qualitative study can help reveal why customers aren’t returning, and what the barriers are.

3.) You can gain insights into decreasing sales. Maybe your product has a flaw that isn’t readily apparent or perhaps your UX platform is cumbersome and doesn’t make it easy for customers to get the information they’re looking for or complete a purchase. The problem is, you won’t know until you drill down and learn what the issues are for customers.

3.) Know Where to Direct Precious Advertising Dollars

From startup businesses to legacy brands, knowing where to direct your advertising budget always makes fiscal sense. Insite research and consulting studies can identify which channels to reach your intended audience and which messages or images they’re most likely to notice. Whether your brand engages in traditional marketing campaigns (television, radio, etc.) or online, knowing where your customers are and how to reach them ensures you’re not wasting time and money in your advertising efforts.

4.) Improve Goal Setting for Your Business

Goal setting often includes increasing sales or customer reach. These are worthy goals for any business, but are unrealistic without deeper insights into your target audience. Is there room for growth, or is your market saturated? How is your competition perceived within your market? Are you missing out on certain demographics because your product isn’t culturally sensitive? All these questions, and more, can be answered by conducting market research. Reaching certain goals is hard enough, but without a roadmap, it’s near impossible!

5.) Fact-Driven Strategic Planning

Anyone who has read the book, Thinking, Fast and Slow by Daniel Kahneman knows that humans are notorious for our cognitive biases. There are hundreds of examples where a business leader followed a hunch, when really s/he should have followed the facts. Market research is a sure way to separate hunches from facts. When making strategic plans for your business, you want your information to be factually based. It isn’t uncommon for a business team to have a supposition that is refuted by conducting market research. Market research provides your organization with facts helping your teams make informed decisions.

There is an oft-quoted saying, “The best time to plant a tree was 20 years ago. The second best time is right now.” Substitute ‘conduct market research’ for ‘plant a tree’ and this quote applies to any business, large or small.

To Find the Best Participants for Your Market Research Study, Contact us Today!

Original Reference: https://bit.ly/2OShZvF

We’ve written a lot of blogs that discuss how important screening guides are for market research recruitment. The same applies when recruiting for B2B studies.

Before we dive into how you can improve B2B screening guides, let’s first review the basics of what a screening guide does for the recruiter.

At their most basic, screening guides ensure that the individual you’re talking to meets specific eligibility criteria. Depending on the scope of the study will determine who is and isn’t eligible to participate in a study. Once you’ve gone through this first filter, the next portion of a screening guide helps ensure that you are recruiting a mix of individuals that are representative of demographic you’re wanting to include in the study. Some qualitative market studies are very niche, or specialized, and it’s sometimes necessary to do a double screening.

When creating a screening guide for a B2B market research study, here are additional considerations.

· Don’t use broad categories or definitions.If the focus of a study is aimed at educators. Educator covers a lot of different categories, so narrowing down the definition will ensure that you’re only recruiting educators who are appropriate for the study.

· Job responsibilities, not job titles, are what matter. Don’t ditch screening for job titles altogether.Including this is an important part of the screening guide, but it doesn’t necessarily mean the same thing across different organizations, which is why including job responsibilities is more important.

· Ensure the candidate is knowledgeable and articulate. Qualitative research consultant studies are smaller by nature, and if a participant can’t clearly communicate and isn’t very knowledgeable about the subject matter, then they are not a good fit. Including open questions in the screening guide is one way to filter for knowledge and clarity when communicating. The recruiter can record the screening interview and the researcher can compare how respondents answer the open questions. This can help figure out who to ultimately recruit to participate.

· Keep it short and organized. We’ve said it before and we’ll say it again, screening guides need to strike the right balance between being short enough to engage with potential recruits, while being long enough to identify who is most qualified. Especially when market research recruiting firms recruiting for B2B studies, the length of the screening guide matters! Organizing the screening guide in such a way so that it can quickly filter out people who don’t qualify is also an important feature of B2B screening guides. Ideally, your B2B screening guide should be no longer than 12 to 15 questions and should take 10-15 minutes to complete. Any longer and you risk losing qualified people because they lose patience or are frustrated by too many questions.

To Learn more about Recruiting for Your Next B2B Market Research Study, Contact Us Today!

Original Reference: https://bit.ly/38uCtBh



   

Sometimes cliches or soundbites take on a life of their own. Take for instance the well-known line, “If you build it, they will come.” Most people know this line from the movie Field of Dreams, and use it to justify building something before there is an audience or known group that actually wants what you’re building. This quote has morphed from the original line from the movie which was “If you build it, he will come.” It almost doesn’t matter what the original quote was because the idea behind it has become such a familiar phrase throughout our culture.While this quote sounds great and inspirational, when it comes to market research recruiting firms, it couldn’t be more wrong.

We have numerous examples of organizations calling us to help them recruit people to fill out a survey. In most of these cases the organizations thought that all they had to do was create a survey and post it to their website or social networks and, bam, people would feel compelled to take the survey. It’s always a disappointment when reality sets in and you discover that most people can’t be bothered to participate in any type of nationwide qualitative research firms or quantitative market research study without being incentivized or specifically recruited.

Some organizations provided feedback and said they thought the costs of recruiting for a large, quantitative study would be too cost prohibitive, which is why they tried to do it themselves. What they failed to understand is that failing to recruit is also cost prohibitive in that the study will be worthless without participation. We’ve delighted and surprised many clients when they learned that recruiting for quantitative studies isn’t as expensive as they feared.

Our trained recruiters have many tricks up their sleeves to get people to participate in market research, from obscure topics to general consumer studies. Each market study is unique and no two studies have the same parameters for recruiting. When it comes to recruiting for large-scale surveys, we work with the client or market research recruitment agencies to figure out the best way to broadcast the survey and what will work best to incentivize people to participate. Our years of experience with market research recruiting informs our recommendations.

There is no such thing as a ‘simple’ market research study. Each study has many components and each are important to get right. Think of market research like a game of Jenga. There are lots of inter-connected pieces and if some of the foundational components get knocked out of place, the whole thing comes crashing down. Recruiting is definitely one of the foundational pieces of any market research study. Don’t move forward with a market research study thinking, ‘if you build it, they will come.’ As with any successful project, there is a lot of strategy and planning involved. Because much of this takes place behind the scenes, it may appear to outsiders that it ‘just happened.’ Market research doesn’t ‘just happen.’ Researchers and recruiting teams work hard to ensure that the important, foundational components are all in place before the first focus group, in-depth interview, or survey is launched. The more appropriate cliché for market research is, ‘The devil is in the details.’

When it comes time to finding the best people for your next study, Contact Us to learn more.

Original Reference: https://bit.ly/3rqBmKv



   

COVID-19 has caused a lot of disruptions to the workplace, and market research is no exception. In past blogs, we’ve talked about some of the ways that market research recruitment agencies are adapting due to COVID-19.

Given the ongoing physical distancing restrictions in place, market research is mostly conducted using virtual platforms. While these virtual platforms have been in use for years, since the start of the pandemic they’ve really come into their own. Even when our routines return to pre-pandemic levels, we expect that many researchers will continue to use online qualitative market research platforms at higher rates than before the pandemic.

Given some of the overlap that some of the online platforms share, we thought it would be helpful to provide some clarity about the differentiators between them.

Four of the more popular and frequently used online qualitative market research platforms in use include: Online (virtual) focus groups; Mobile ethnography and diary apps; Discussion forums and bulletin boards; and natural testing research.

1. Online or VirtualFocus Group Platforms

Similar to in-person focus groups, moderators structure their online focus groups to include between 6-8 participants with a running length between 1-1.5 hours. Read our past blog to learn more about getting the most out of online focus groups.

2. Discussion forums and Bulletin Boards

Rather than recruit participants for a specific day and time to participate in a focus group recruitment agency, discussion forums and bulletin boards will sometimes run for days or weeks. A moderator manages these platforms and will add questions or prompts at varying times. To ensure engagement throughout the whole study, participants are sent reminders or notices when there is a new question or topic posted.

3. Mobile Ethnography and Diary Platforms

Mobile ethnographies and mobile diary apps are a popular tools for researchers to access contextualized insights. Participants may be asked to upload a video immediately after completing a set task or be prompted with questions to answer throughout the day. When looking to capture ‘in the moment’ insights many market researchers turn to mobile ethnography and diary apps.

4. Natural Testing Research

There has been a dramatic uptick in online shopping since the pandemic. Companies are wise to focus on UX and UI design to ensure a seamless and enjoyable experience for consumers. Market research recruiting firms will design studies to capture user reactions as they engage with apps and websites.

Natural testing research studies often record the participant as they engage with a digital platform. The insights learned from natural testing research can be invaluable for companies.

To Recruit Participants for your next Online Market Research Study, Contact Us Today!

Original Reference: https://bit.ly/3ddVN9l

Over the past few years there has been a significant increase in the number of medical research studies being commissioned. The focus of these studies varies widely from voice-of-the-patient to pharmaceutical positioning and branding. Successfully recruiting for such studies can be a challenge. Keeping up with medical abbreviations, consumer privacy issues, HIPPAA regulations, and other restrictions are just some of the reasons why it’s important to choose a recruiting firm that has a dedicated team of healthcare study recruiters.

What Makes A Good Healthcare Recruiter?

Healthcare recruiting teams spend more time building relationships with medical offices; doctors and nurses; and patient groups. Such relationships are key to successfully recruiting for healthcare studies. We’ve had market research firms contact us in a panic when they realize that recruiting for medical and healthcare studies are way more challenging than recruiting for general studies. Our healthcare recruiting teams have worked within the medical establishment and have long-established relationships with various groupsand individuals within the industry.

A good healthcare recruiter engages with patients and consumers and is familiar with emerging trends, causes, and foundations that are active within their communities. Beyond engagement and relationship building, successful medical recruiting teams spend a lot of time reading medical journals and looking for possible links between medical conditions that can make recruitment easier.

Does it Take Longer to Recruit for Medical Studies?

Depending on the focus of the medical or healthcare study, recruiting may take longer. If recruiting requires going through a medical office or connecting with healthcare providers, the hours to make contact are limited. This is where relationship building pays off. Our recruiters know when it’s okay to outreach and are sensitive to the busy schedules of professionals. Given our experience recruiting for medical and healthcare studies, we can easily give a realistic timeline to the researcher. When partnering with market research recruitment agencies, our healthcare recruitment teamfamiliarizes itself with the scope of the study so we can collectively work on a timeline for recruitment.

Respondent Databases

Recruiting for any type of insite research and consulting study usually starts with up-to-date respondent databases. Such databases can be segmented and organized so that recruiters can easily filter for the particular requirements of each study. Recruiting for medical studies requires specific tagging of data when inputting information into databases. Medical study recruitment will usually be a multi-pronged approach. Recruiters will first look for available, qualified participants in the database while also reaching out to professional networks.

Recruiting for medical and healthcare studies requires a skill set that goes beyond general market research recruiting firms. When it comes time to recruit for your next healthcare study, it’s best to partner with a nationwide recruiting agency that has demonstrated experience with medical recruiting.

To Fill a Medical Study, Request a Proposal Today!

Original Reference : https://bit.ly/2Ndlewv



 

One of the core components of market research firms is creating and analyzing surveys. No two surveys are alike. They can range from simple data-collection forms to comprehensive multi-page forms.

While there is software that can help with survey creation and distribution, you’ll get more reliable data by partnering with a market research company. As with any market research project, designing the study is but one step in a many-layered process. Market research recruitment and transcription services are equally as important.

We’ll share with you three tips from market research consultants about designing surveys that will boost completion rates.

Tip #1: Consider your Audience

Remember that people are busy and have multiple demands on their time. Don’t expect surveys to be immediately filled out and returned.

Market researchers always consider the audience and design surveys that reflect who is filling out the survey and what types of information is being solicited. The type of survey being created will determine how much time you give responders to engage. For short surveys with simple yes/no or multiple-choice answers, you can expect a quick-turnaround. Longer surveys or ones that require written out answers need a longer timeline. Every survey has a sweet spot for engagement. Think of a bell curve. The flat tail on one side of the curve represents too little time allotted to complete a survey, while the flat tail on the other side of the curve represents too much time allotted. You’re aiming for the peak of the curve with regards to engagement.

For survey results to be meaningful in any way, you need a large enough sample size.

Tip #2: Easy to Understand

There is an art to writing survey questions that are concise and clear. Responders need to be able to fully comprehend the questions so they can provide reliable answers. Questions that are too wordy, or ask multiple questions will confuse respondents and muddle the responses.

For more in-depth or complex surveys, it is sometimes helpful to provide examples or suggestions. A word of caution: you never want to influence the answers given, but instead provide a road map for answering questions. Examples or suggestions should only be included as a prompt rather than answers themselves.

Tip #3: Longer surveys should be broken into sections

When users are recruited to participate in long-form surveys you might be thinking, ‘they knew what they were signing up for.’ While it’s true that market research recruitment agencies are forthcoming with participants about what to expect by taking part in a quantitative market research study, there are design tips that can improve engagement.

Long surveys can sometimes appear intimidating or overwhelming. An easy way to make a long survey more user friendly is to break it up into sections. The eye can quickly scan the sections and make it easier for the brain to categorize than if it was a singular looking survey with lots and lots of questions.

Having a long survey broken up into sections doesn’t mean that it is more manageable. Designers still work hard to distill surveys down to their essential questions so they take no longer than 20 minutes to complete. When surveys take more than 20 minutes, the quality and accuracy of answers diminishes.

As with any insite research, you’re looking for patterns between respondents. When trends can be identified, better-informed decisions can be made.

To Recruit Participants for your Next Market Research Survey, Contact us Today!

Original Reference: https://bit.ly/36mYUaM